What is Business Portfolio and Portfolio Analysis?

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Business Portfolio
The collection of businesses and products that make up the company.


Portfolio Analysis

The process by which management evaluates the products and businesses making up to company.

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The Boston Consulting group (BCG) Approach

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The Boston Consulting Group Approach "A portfolio-planning method that evaluates a company's strategic business units in terms of their market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs". Using the Boston Consulting Group (BCG) approach, a company classifies all its SBUs according to the growth-share matrix.
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