What is Marketing Mix?

Marketing Mix & 4 Ps of Marketing

The set of controllable tactical marketing tools, product, price place, and promotion that the firm blends to produce the response it wants in the target market

Product

Variety Quality Design Features Brand name Packaging Services

Price List price Discounts Allowances Payment period Credit terms

Marketing Mix

Promotion Advertising Personal selling Sales promotion Public relations

Place Channels Coverage Assortments Locations Inventory Transportation Logistics

Product

Product means the goods and services combination the company offers to the target market and its essentially tangible and has a value and that might satisfied the needs and wants.

Price

Price is the amount of money that the firm charge in exchange of product from customers.

Place

Place includes company activities that make the product available to target consumers.

Promotion

Promotion means activities that communicate the merits of the product and persuade target customers to buy