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Showing posts from September, 2009

What is Market Segmentation?

Market Segmentation Dividing a market into smaller groups with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. Segmenting Consumer Markets There is no single way to segment a market. A marketer has to try different segmentation variable, alone and in combination, to find the best way to view the market structure. Here we look at the major geographic, demographic, psychographic, and behavioral variables.