What is Accounting?

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Accounting

Accountancy is the art of communicating financial information about a business entity to users such as shareholders and managers.It may be the occupation of maintaining and auditing records and preparing financial reports for a business.

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The Boston Consulting group (BCG) Approach

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The Boston Consulting Group Approach "A portfolio-planning method that evaluates a company's strategic business units in terms of their market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs". Using the Boston Consulting Group (BCG) approach, a company classifies all its SBUs according to the growth-share matrix.
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