What is Business?

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Business

Any activity in which a person engages with the hope of making a profit is a business or the activity of providing goods and services or both involving financial and commercial and industrial aspects to consumers in exchange for money.

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The Boston Consulting group (BCG) Approach

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The Boston Consulting Group Approach "A portfolio-planning method that evaluates a company's strategic business units in terms of their market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs". Using the Boston Consulting Group (BCG) approach, a company classifies all its SBUs according to the growth-share matrix.
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