What is Liquidity? liquidity

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A measure of the ability of a debtor to pay their debts as and when they fall due.  It is usually expressed as a ratio or a percentage of current liabilities.

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The Boston Consulting group (BCG) Approach

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The Boston Consulting Group Approach "A portfolio-planning method that evaluates a company's strategic business units in terms of their market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs". Using the Boston Consulting Group (BCG) approach, a company classifies all its SBUs according to the growth-share matrix.
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