STUDY FOR BUSINESS

­­­­­­­­ Telemarketing Procedure Telemarketing may be done from a company office, from a call center, or from home. It may involve either a live operator or a recorded message, in which case it is known as "automated telemarketing" using voice broadcasting. "Rob calling" is a form of voice broadcasting which is most frequently associated with political messages. An effective telemarketing process often involves two or more calls. The first call (or series of calls) determines the customer’s needs. The final call (or series of calls) motivates the customer to make a purchase. Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms. Names may also be purchased from another company's consumer database or obtained from a telephone directory or another public list. The qualification process is intended to determine which custo...

Categories of Telemarketing The two major categories of telemarketing are Business-to-business and Business-to-consumer. Subcategories 1. Lead Generation The gathering of information 2. Sales Using persuasion to sell a product or service 3. Inbound Telemarketing Publish, display and mention your phone numbers in catalogs, direct mail, emails, faxes, print ads, on websites and in DRTV/radio spots to generate orders and leads. Cross-sell/up-sell callers to boost revenue. Make your CRM strategy gain results by presenting targeted offers on inbound telemarketing calls. Reactive reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople 4. Outbound Telemarketing Call customers and prospects to sell products and services, generate and qualify leads, prompt them to visit stores and showrooms a...

History of Telemarketing Some people [who?] believe that in the 1950s, Dial America Marketing, Inc became the first company completely dedicated to inbound and outbound telephone sales and services. The company, spun-off and sold by Time, Inc. magazine in 1976, became the largest provider of telephone sales and services to magazine publishing companies. The term telemarketing was first used extensively in the late 1970s to describe Bell System communications which related to new uses for the outbound WATS and inbound Toll-free services.

Telemarketing The business of selli n g p ro ducts or services by making unsolicited telephone calls to potential customers. Telephone sales, or telemarketing, are an effective system for introducing a company to a prospect and setting up appointments. Telemarketing (known as telesales in the UK and Ireland ) is a method of direct marketing in which a salesperson solicits to p rospective customers to buy products or services, eit her over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic di aling. Telemarketing has come under fire in recent years, being viewed as an annoyance by many.

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E-Finance Role In International Trade Must read this article. ITC’s Business Navigator on e-Finance The Business Navigator on e-Finance is a practical tool to assist individual entrepreneurs, SME exporters, bankers and all those involved in trade development to better “navigate” in the unknown area of e-finance for trade. It will be made available in conventional hard copy format or CD-Rom.

E-Finance As an extreme simplification, E-Finance is about web-enabling everything that the finance function does - staff expense claims, sales orders, invoice payments, financial information - all available using web technology. However, if its true benefits are to be realized, E-Finance goes much beyond just putting a web front end to everything. It is about changing fundamentally the value proposition of the finance function by redefining its core activities, changing the interaction mechanism between itself and its prime customers, and moving it up the value chain by creating and assisting others in the organization to create better value for shareholders. Enabling technology plays a key part in making the transition to E-Finance, and as we shall see later, it is THE means to the end.