What is marketing? What are needs, wants, and demands? What is market? What is Marketing Management? What is Marketing Offering? What is Selling Concept? What is Marketing Concept? Customer Relationship Management (CRM) What is Strategic Planning? What is Mission Statement? What is Business Portfolio and Portfolio Analysis? The Boston Consulting Group (BCG) approach Developing Strategies for Growth and Downsizing What is Downsizing? What is Marketing Strategy? What is Market Segmentation? What is Market Segment? What is Market Targeting or Target Market? What is positioning? What is Differentiation? Managing the Marketing Effort What is SWOT analysis? What is Marketing Mix? What is Marketing Environment? What is Value Chain & Value Delivery Network? The Company's Microenvironments The Company’s Macro environments What is Marketing Information System (MIS) Assessing Marketing Information