Marketing Articles

By -

What is marketing?
What are needs, wants, and demands?
What is market?
What is Marketing Management?
What is Marketing Offering?
What is Selling Concept?
What is Marketing Concept?
Customer Relationship Management (CRM)
What is Strategic Planning?
What is Mission Statement?
What is Business Portfolio and Portfolio Analysis?
The Boston Consulting Group (BCG) approach
Developing Strategies for Growth and Downsizing
What is Downsizing?
What is Marketing Strategy?
What is Market Segmentation?
What is Market Segment?
What is Market Targeting or Target Market?
What is positioning?
What is Differentiation?
Managing the Marketing Effort
What is SWOT analysis?
What is Marketing Mix?
What is Marketing Environment?
What is Value Chain & Value Delivery Network?
The Company's Microenvironments
The Company’s Macro environments
What is Marketing Information System (MIS)
Assessing Marketing Information Needs
Developing Marketing information
What are Marketing Research and its types?
What is Consumer buyer behavior?
What is Consumer Market?
Model of Consumer behavior
Types of buying decision behavior
The buyer decision process 
Developing the research plan
Factor affecting or influencing consumer behavior
What is Business Buyer Behavior?
What is Business Buying Process?
What is Business Market?
Major types of buying situations
What is System selling?
Participants in the Business Buying Process
The Business Buying Process
Institutional and Government Markets
Create Value for Target Customers
What is Market Segmentation?
What is Market Targeting?
Selecting Target Market Segments
What is Target Market and Target Marketing Strategies?
What is local marketing and individual marketing?
Differentiation and Positioning of Product
Choosing a Differentiation and Positioning Strategy for Product
What is Product and Services?
What are Products, services, and Experiences?


Popular posts from this blog

BUSINESS USE OF THE INTERNET

By -
BUSINESS USE OF THE INTERNET This should give you a good idea of how versatile the internet is as an information technology platform on which to base a variety of business strategies. You could group the ways that companies are using the internet for business into a few major application categories. 1. Interactive marketing Because of the internet, marketing a company and its products and services has become an interactive process. The internet and the web enable companies to create a dialog with customers through online discussion groups, bulletin board, electronic questionnaires, and mailing lists and E-mail exchanges. Thus customers can be interactively involved in the development marketing, sales and support of products and services, along with a company’s market researchers, product designers, marketing and sales staff, and support specialists. 2. E-Commerce The internet, the World Wide Web, and internet-based technologies such...
Read more

Call center technology

By -
Call center technology A very large collections call center in Lake land, Florida. Call center technology is subject to improvements and innovations. Some of these technologies include speech recognition and speech synthesis software to allow computers to handle first level of customer support, text mining and natural language processing to allow better customer handling, agent training by automatic mining of best practices from past interactions, support automation and many other technologies to improve agent productivity and customer satisfaction.Automatic lead selection or lead steering is also intended to improve efficiencies, both for inbound and outbound campaigns, whereby inbound calls are intended to quickly land with the appropriate agent to handle the task, whilst minimizing wait times and long lists of irrelevant options for people calling in, as well as for outbound calls, where lead selection allows management to designate what type of leads go to which agen...
Read more