Advantages and Disadvantages of Private Supply Chain Management Systems
Private supply chain management software, on the other hand, is tailored to specific industry and particular company. SCM systems are often tightly integrated a limited few suppliers and trading partners. The purposes of SCM are more of collaboration than price negotiation. The disadvantage of private supply chain software, compared with public B2B exchanges, is the cost of implementation. Many small companies who could not offer a implementation of private SCM systems, will use B2B exchanges for their supply chain management.
Model of Consumer Behavior Consumers make many buying decisions every day. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where the buy, how and how much they buy, when they buy, and why they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much. But learning about the whys of consumer buying behavior is not so easy- the answers are often locked deep within the consumer’s mind. “For companies with billions of dollars on the line, the buying decision is the most crucial part of their enterprise,” states one consumer behavior analyst. “yet no one really knows how the human brain makes that choice.” Often, consumers themselves don’t know exactly what influences their purchases. “Buying decisions are made at an unconscious level.” Says the analyst, “and … consumers don’t generally give very reliable answers if you simply ask them, ‘Why did you buy this?”
Developing the Research Plan Once the research problems and objectives have been defined, researchers must determine the exact information needed, develop a plan for gathering it efficiently, and present the plan to management. The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, sampling plans, and instruments that researchers will use to gather new data. a) Secondary Data “Information that already exists somewhere, having been collected for another purpose”