Managing the Marketing Effort

By -
Managing the Marketing Effort


Marketing Analysis

Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis.

SWOT Analysis

An overall evaluation of the company’s Strengths (S), Weakness (W), Opportunities (O), and Threats (T)



i. Strengths

Internal capabilities that may help a company reach its objectives.

ii. Weaknesses

Internal limitations that may interfere with a company’s ability to achieve its objectives

iii. Opportunities

External factors that the company may be able to exploit to its advantage

iv. Threats

Current and emerging external factors that may challenge the company’s performance

Marketing Implementation

The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing

Marketing Control

The process of measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved

Marketing Audit

A comprehensive, systematic, independent, and periodic examination of a company’s environment, objectives, strategies, and activities to determine problem areas and opportunities and to recommend a plan of action to improve the company’s marketing performance.

Popular posts from this blog

BUSINESS USE OF THE INTERNET

By -
BUSINESS USE OF THE INTERNET This should give you a good idea of how versatile the internet is as an information technology platform on which to base a variety of business strategies. You could group the ways that companies are using the internet for business into a few major application categories. 1. Interactive marketing Because of the internet, marketing a company and its products and services has become an interactive process. The internet and the web enable companies to create a dialog with customers through online discussion groups, bulletin board, electronic questionnaires, and mailing lists and E-mail exchanges. Thus customers can be interactively involved in the development marketing, sales and support of products and services, along with a company’s market researchers, product designers, marketing and sales staff, and support specialists. 2. E-Commerce The internet, the World Wide Web, and internet-based technologies such...
Read more

Call center technology

By -
Call center technology A very large collections call center in Lake land, Florida. Call center technology is subject to improvements and innovations. Some of these technologies include speech recognition and speech synthesis software to allow computers to handle first level of customer support, text mining and natural language processing to allow better customer handling, agent training by automatic mining of best practices from past interactions, support automation and many other technologies to improve agent productivity and customer satisfaction.Automatic lead selection or lead steering is also intended to improve efficiencies, both for inbound and outbound campaigns, whereby inbound calls are intended to quickly land with the appropriate agent to handle the task, whilst minimizing wait times and long lists of irrelevant options for people calling in, as well as for outbound calls, where lead selection allows management to designate what type of leads go to which agen...
Read more