What is Selling Concept?

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Selling Concept

The idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.

Starting point
Focus
Means
Ends
Factory
Existing of products in the Market
Selling and Promoting
Profits through sales volume

The concept is typically practiced with unsought goods those that buyers do not normally think of buying. Such as insurance or blood donations. These industries must track down prospects and sell them on product benefits.

such aggressive selling, however, carries high risks. It focuses on creating sales transactions rather than on building long-term, profitable customer relationships. The aim often is to sell what the company makes rather than making what the market wants. It assumes that customers who are coaxed into buying the product will like it. Or if they don't like it, they will possibly forget their disappointment and buy it again later. These are usually poor assumptions.

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