What are needs, wants, and demands?
Needs
States of felt deprivation.
Wants
The form human needs take as shaped by culture and individual personality.
Demands
Human wants that are backed by buying power.
BUSINESS USE OF THE INTERNET
BUSINESS USE OF THE INTERNET
This should give you a good idea of how versatile the internet is as an information technology platform on which to base a variety of business strategies. You could group the ways that companies are using the internet for business into a few major application categories.
1. Interactive marketing
Because of the internet, marketing a company and its products and services has become an interactive process. The internet and the web enable companies to create a dialog with customers through online discussion groups, bulletin board, electronic questionnaires, and mailing lists and E-mail exchanges. Thus customers can be interactively involved in the development marketing, sales and support of products and services, along with a company’s market researchers, product designers, marketing and sales staff, and support specialists.
2. E-Commerce
The internet, the World Wide Web, and internet-based technologies such...
