What is Market Segmentation

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Market Segmentation

Dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behavior and who might require separate products or marketing programs.


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Supply and Demand in the Bond Market

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  Supply and Demand in the Bond Market Law of Demand It stats that “The higher the price of bond lower the demanded of bond”. The demand curve illustrates the negative or inverse relation between price and quantity of demand bond and direct between interest and quantity of demand bond. Law of Supply It stats that “The higher the price of bond the higher the quantity of supply bond”. The supply curve illustrates the positive or direct relation between price and quantity of supply bond and inverse between interest and quantity of supply bond.
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Model of Consumer Behavior

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Model of Consumer Behavior Consumers make many buying decisions every day. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where the buy, how and how much they buy, when they buy, and why they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much. But learning about the whys of consumer buying behavior is not so easy- the answers are often locked deep within the consumer’s mind. “For companies with billions of dollars on the line, the buying decision is the most crucial part of their enterprise,” states one consumer behavior analyst. “yet no one really knows how the human brain makes that choice.” Often, consumers themselves don’t know exactly what influences their purchases. “Buying decisions are made at an unconscious level.” Says the analyst, “and … consumers don’t generally give very reliable answers if you simply ask them, ‘Why did you buy this?”
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