Developing the Research Plan

By -

Developing the Research Plan

 

Once the research problems and objectives have been defined, researchers must determine the exact information needed, develop a plan for gathering it efficiently, and present the plan to management. The research plan outlines sources of existing data and spells out the specific research approaches, contact methods, sampling plans, and instruments that researchers will use to gather new data.

a) Secondary Data

“Information that already exists somewhere, having been collected for another purpose”

Gathering Secondary Data

Researchers usually start by gathering secondary data. The company’s internal database provides a good starting point. However, the company can also tap a wide assortment of external information sources, including commercial data services and government sources.
Secondary data can usually be obtained more quickly and at a lower cost than primary data. Also, secondary sources can sometimes provide data an individual company cannot collect on its own-information that either is not directly available or would be too expensive to collect.
Secondary data can also present problems. The needed information may not exist-researchers can rarely obtain all the data they need from secondary sources.

b) Primary Data

“Information collected for the specific purpose at hand”

Primary Data Collection

Secondary data provide a good starting point for research and often help to define research problems and objectives. In most cases, however, the company must also collect primary data. Just as researchers must carefully evaluate the quality of secondary information, they also must take great care when collecting primary data. They need to make sure that it will be relevant, accurate, current, and unbiased. Table shows that designing plan a for primary data collection calls for a number of decisions on research approaches, contact methods, sampling plan, and research instruments.

Research Approaches
Contact Methods
Sampling Plan
Research Instrument
Observation
Survey
Experiment
Mail
Telephone
Personal
Online
Sampling unit
Sample size
Sampling procedure
Questionnaire
Mechanical Instrument

Popular posts from this blog

BUSINESS USE OF THE INTERNET

By -
BUSINESS USE OF THE INTERNET This should give you a good idea of how versatile the internet is as an information technology platform on which to base a variety of business strategies. You could group the ways that companies are using the internet for business into a few major application categories. 1. Interactive marketing Because of the internet, marketing a company and its products and services has become an interactive process. The internet and the web enable companies to create a dialog with customers through online discussion groups, bulletin board, electronic questionnaires, and mailing lists and E-mail exchanges. Thus customers can be interactively involved in the development marketing, sales and support of products and services, along with a company’s market researchers, product designers, marketing and sales staff, and support specialists. 2. E-Commerce The internet, the World Wide Web, and internet-based technologies such...
Read more

Call center technology

By -
Call center technology A very large collections call center in Lake land, Florida. Call center technology is subject to improvements and innovations. Some of these technologies include speech recognition and speech synthesis software to allow computers to handle first level of customer support, text mining and natural language processing to allow better customer handling, agent training by automatic mining of best practices from past interactions, support automation and many other technologies to improve agent productivity and customer satisfaction.Automatic lead selection or lead steering is also intended to improve efficiencies, both for inbound and outbound campaigns, whereby inbound calls are intended to quickly land with the appropriate agent to handle the task, whilst minimizing wait times and long lists of irrelevant options for people calling in, as well as for outbound calls, where lead selection allows management to designate what type of leads go to which agen...
Read more