What is Consumer buyer behavior?

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Consumer Buyer Behavior

The buying behavior of final consumers-individuals and households who buy goods and services for personal consumption


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Model of Consumer Behavior

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BUSINESS USE OF THE INTERNET

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BUSINESS USE OF THE INTERNET This should give you a good idea of how versatile the internet is as an information technology platform on which to base a variety of business strategies. You could group the ways that companies are using the internet for business into a few major application categories. 1. Interactive marketing Because of the internet, marketing a company and its products and services has become an interactive process. The internet and the web enable companies to create a dialog with customers through online discussion groups, bulletin board, electronic questionnaires, and mailing lists and E-mail exchanges. Thus customers can be interactively involved in the development marketing, sales and support of products and services, along with a company’s market researchers, product designers, marketing and sales staff, and support specialists. 2. E-Commerce The internet, the World Wide Web, and internet-based technologies such
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what is Islamic Tijarah? Its Importance, Appreciation, and Exhortation to business.

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