What is Marketing Research and its types?

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Marketing Research

The systematic design collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization

  1. Exploratory Research

Marketing research to gather preliminary information that will help define problems and suggest hypotheses.

 
  1. Descriptive Research

Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers

  1. Causal Research

Marketing research to test hypotheses about cause and effect relationships

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